Farmers Insurance Group
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Wilmington,
DE
-Manages strategic customer acquisition and retention partnerships.
-Develops and executes integrated marketing programs.
-Works with digital marketing agency.
-Develops and executes online marketing campaigns.
-Manages online marketing tactics.
-Manages key vendor relationships.
-Manages budget, coordinates contracts/insertion orders and accruals.
-Tests and optimizes advertising creative, landing pages and conversion funnels.
-Pursues and tests new opportunities with current and potential partners.
-Establishes performance targets for growth and manages and coordinates campaign activity.
Position Requirements
-Manages strategic customer acquisiton and retention partnerships to optimize new customer volume loyalty.
-Develops and executes integrated marketing programs with cross-functional teams designed to track and analyze success metrics.
-Works with digital marketing agency to develop online advertising plans and establishes individualized volume and revenue targets.
-Develops and executes online marketing campaigns. Manages online marketing tactics such as customer acquisition (i.e., paid search, affiliates, online display media and shopping comparison) and customer retention (i.e., cross-sell, email and up-sell).
-Manages key vendor relationships such as online display agency, affiliate partners, shopping comparison engines, and media buying company.
-Manages budget, coordinates contracts/insertion orders, accruals, etc.
-Tests and optimizes advertising creative, landing pages and conversion funnels.
-Utilizes competitive industry and business analysis to document market opportunities and define product requirements.
-Pursues and tests new opportunities with current and potential partners.
-Establishes performance targets for growth and manages and coordinates campaign activity to deliver targets.
-Partners with Product Management team to drive marketing tactics to improve conversion rate and/or customer retention.
-Coordinates and gains leverage from web analytics team to support campaign analysis and optimization for paid search and customer list analytics/segmentation.
-Creates and maintains key reports and dashboards, traffic and acquisition reports, campaign reports, and forecasts.
-Traffics all creative material, URLs and other assets to ensure timely delivery to partners.
Preferred Skills and Abilities
-Seven years of online marketing experience with a strong hands-on knowledge of Online Media, Search Engine Marketing and Best Practices.
-Demonstrated success managing and building relationships to drive customer acquisition or sales.
-In-depth understanding of websites and key levers that impact traffic and conversion rates.
-Familiar with creating programs that are stricly measured against quantitative ROI-based objectives.
-May require some travel.
Physical Actions
Required job duties are essentially sedentary work consisting of occasional walking, standing and lifting and/or carrying 20 lbs. maximum, seeing, speaking, hearing.
Physical Environment
Required job duties are normally performed in a climate-controlled office environment.
Education Requirements
Bachelors degree or equivalent or specific relevant experience
Experience Requirements
-Seven years of online marketing experience with a strong hands-on knowledge of Online Media, Search Engine Marketing and Best Practices.
Special Skills Requirements
-Excellent written and oral communication skills.
-Ability to take part in meetings and discussions and give information about own area of expertise.
-Ability to compose memos, simple letters and short texts.
Wilmington, DE
Wilmington, Delaware
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