Farmers Insurance Group
-
Wilmington,
DE
Manager end-to-end daily operational implementation for PAG email marketing campaigns.
Position Requirements
Owns full process and delivery of email campaigns by required deadlines including grou and list creation/management, creation of control/test groups, monitoring of email delivery and timely post send metrics. Interface with various teams requiring email support within PAG.
Preferred Skills and Abilities
N/A
Physical Actions
N/A
Physical Environment
IT
Education Requirements
Bachelor’s degree or equivalent professional experience required, advanced degree preferred.
Experience Requirements
-3-5 years experience directly related to management and deployment of Email Marketing campaigns and operations.
-Knowledge of CheetahMail or similar email service providers.
-Knowledge and understanding of CAM-SPAM and email law.
-Track and stay current with industry best practices and trends, ensure CAN-SPAM compliance.
-Able to provide key performance indicator reports.
-Able to maximize inbox delivery while minimizing spam reports, monitoring email sends for bounce rates and blocks.
-Able to create and maintain email marketing collateral for various teams.
-Comprehensive knowledge of opt-out and opt-in, maintaining opt-out database.
-Able to develop, measure and optimize campaign and testing programs.
-Able to resolve email delivery issues, meet project deadline, troubleshoot issues and ensure best practice implementation.
-Set targeting and regualr deployment guidelines.
-Proficiency in MS Excel, Word and PowerPoint.
-Project and campaign management experience.
-Excellent communication skills, organizational skills, time management and attention to detail.
-Able to learn new software and processes.
-Experience in the Insurance and Financial Services industry a plus.
-Experience building and growing teams a plus.
Special Skills Requirements
Project management experiene with ability of maximizing email deployments at a high level of efficiency and accuracy.
Wilmington, DE
Wilmington, Delaware
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